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TOTAL GLOBAL STRATEGY II
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商品簡介
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.
Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.
Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.
目次
Ch.1 Understanding Global Strategy.
Ch.2 Diagnosing Industry Globalization Potential.
Ch.3 Building Global Market Participation.
Ch.4 Designing Global Products and Services.
Ch.5 Locating Global Activities.
Ch.6 Creating Global Marketing.
Ch.7 Making Global Competitive Moves.
Ch.8 Building the Global Organization.
Ch.9 Regional Strategy.
Ch.10 Measuring Industry Drivers and Strategy Levers.
Ch.11 Conducting a Global Strategy Analysis.
Ch.2 Diagnosing Industry Globalization Potential.
Ch.3 Building Global Market Participation.
Ch.4 Designing Global Products and Services.
Ch.5 Locating Global Activities.
Ch.6 Creating Global Marketing.
Ch.7 Making Global Competitive Moves.
Ch.8 Building the Global Organization.
Ch.9 Regional Strategy.
Ch.10 Measuring Industry Drivers and Strategy Levers.
Ch.11 Conducting a Global Strategy Analysis.
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