商品簡介
Managing Sports Organizations integrates sport industry dynamics with important management principles and concepts. Every chapter examines management principles, concepts and issues from the perspective of how to improve the performance of sport organizations. To ensure that students understand the complexity of the sport industry, each chapter features a distinct sport segment with information about the structure and characteristics of the highlighted sport segment. Managing Sports Organizations incorporates information about functional areas such as finance, marketing and legal aspects of sport industry.
目次
PARTI INTRODUCTION TO MANAGEMENT OF THE SPORT INDUSTRY.
Ch.1 Introduction to Sports and Management.
Ch.2 Global Licensing and Social Responsibility.
Ch.3 IT Management and Sports Media.
PARTII CRITICAL MANAGEMENT TASKS.
Ch.4 Developing Goals and School and Youth Sports.
Ch.5 Decision Making in Sports Organizations.
PARTIII PLANNING FOR PERFORMANCE.
Ch.6 Strategic Planning in Sports.
Ch.7 Operational Planning and Control.
PARTIV ORGANIZING FOR PERFORMANCE.
Ch.8 Organization Design and Sport Agency.
Ch.9 Recreation and Work Design.
PARTV IMPROVING PERFORMANCE.
Ch.10 Motivation and Leadership.
Ch.11 Human Resource Management.
Ch.12 Managing Change in Collegiate Athletics.
