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《當代商務英語綜合教程》第一至四冊為基礎階段精讀教材,供高職高專商務英語專業或應用英語專業學生使用,也可供程序相當的自學者使用。 本教材是專門為高職高專商務英語專業學生精心編寫的。由著名英語專家主編,高職高專商務英語教學一線骨干教師、本科商務英語教學專家、英語語言教育專家和企業商務英語培訓教師聯袂編寫,由外籍商務英語專家審定把關。 本教材特點:起點、難度適當,符合高職學生的實際特點;注重語言基本功,強化聽說讀寫譯技能訓練;富有時代特色,商務與語言有機的銜接;重在培養職業能力,適應商務職場的需要;配有光盤、多媒體課件及網站,方便課余鞏固。
目次
Acknowledgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight As
Language in Use
Text B Dells Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigleys
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God Its Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonalds
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets -- A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary List
Abbreviations
Pronunciation Table
Bookmap
Unit 1
Text A How to Get Straight As
Language in Use
Text B Dells Story
Unit 2
Text A A Brand-new Pair of Shoes
Language in Use
Text B Wrigleys
Unit 3
Text A The Making of a Success Story
Language in Use
Text B Auction
Unit 4
Text A The Top Five Inventions That Shrunk the World
Language in Use
Text B Thank God Its Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonalds
Unit 7
Text A A Good Heart to Lean on
Language in Use
Text B Samsung
Unit 8
Text A Pets -- A Part of American Family
Language in Use
Text B Walt Disney: A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language m Use
Text B Human Resources Management
Unit 10
Text A If I Were a Boy Again
Language in Use
Text B Black Tuesday
Unit 11
Text A A Lesson Learned at Midnight
Language in Use
Text B Different Types of Stocks
Unit 12
Text A Ask, Ask, Ask
Language in Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language in Use
Text B FORD Motor Company History
Unit 14
Text A The Daffodil Principle
Language in Use
Text B Sales Promotion
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary List
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