TECHNOLOGY VENTURES FROM IDEA TO ENTERPRISE 2E

Section I
1 Capitalism and the Technology Entrepreneur
2 The Opportunity, the Entrepreneur, and the Business Summary
3 Building Competitive Advantage
4 Creating Strategy
5 Technology, Innovation, and Timing

Section II
6 Risk, Return, and Product Design
7 Corporate Technology Ventures
8 Creating New Ventures and the Business Plan
9 Building Knowledge and Learning in a New Enterprise
10 Name, Legal Formation, and Intellectual Property

Section III
11 The Marketing and Sales Plan
12 The New Enterprise Organization
13 Acquiring, Organizing, and Managing Resources
14 Acquisitions, Mergers, and Global Business
15 The Management of Operations

Section IV
16 The Profit and Harvest Plan
17 The Financial Plan
18 Sources of Capital
19 Presenting the Plan and Negotiating the Deal
20 Leading the New Technology Venture to Success

Appendix A Business Plans
Appendix B Cases
Appendix C Glossary
Appendix D Information on the Internet