商務英語綜合教程（簡體書）

《商務英語綜合教程》（1～4）為商務英語專業或英語專業商務方向基礎課程編寫，旨在提高學生的語言知識和應用能力、社會文化知識、商務知識以及學習能力。本書為《商務英語綜合教程》的第三冊。 本書為《商務英語綜合教程》的第三冊。本書共分十二個單元。每個單元都以熱身練習(Warm-up Activities)開始，目的是激活學生已有的與單元內容相關的知識，同時也是一個語言技能發展的活動。閱讀輸入共有三篇課文。第一篇是學術性文體，對單元話題做綜述性介紹，適合作為精讀課文(Intensive Reading)；第二篇是對單元話題某個方面的討論，難度相對小些，適合作為快速閱讀(Extensive Reading)；第三篇也是對單元話題某個方面的討論，目的之一是為寫作作業提供一個模版(Reading & Writing)。三篇課文后面都有相應的閱讀理解、討論以及詞匯和句法方面的作業；其中第三篇課文后面設有對文章結構的分析、內容摘要等作業，為寫作做準備；在商科單元里，第三篇課文主要是商務應用文體或案例分析，幫助學生了解這些文體和案例分析的規范，為商科課程做些準備。

Unit 1 Civilizations
　Warm-up Activities
Listening & Speaking
　Intensive Reading
What Characterizes Civilizations?
　Extensive Reading
The Rise of Civilizations
　Reading & Writing
Civilizations in Mesopotamia and Egypt
Unit 2 Myths and Legends
　Warm-up Activities
Listening & Speaking
　Intensive Reading
What Is Mythology?
　Extensive Reading
Chinese Creation Mythology
　Reading & Writing
Jupiters Love Towards Europa
Unit 3 Intercultural Communication
　Warm-up Activities
Listening & Speaking
　Intensive Reading
Managerial Caricatures
　Extensive Reading
Cultural Clash at Pharmacia and Upjohn
　Reading & Writing
Intercultural Understanding
Unit 4 Sex Education
　Warm-up Activities
Listening & Speaking
　Intensive Reading
What to Tell the Kids About Sex
　Extensive Reading
Survivors Story
　Reading & Writing
No Sex or Safe Sex
Unit 5 Gender Differences
　Warm-up Activities
Listening & Speaking
　Intensive Reading
Gender Role Behaviors and Attitudes
　Extensive Reading
Women Are Just Better
　Reading & Writing
Wal-Marts Gender Gap
Unit 6 Pooulation and Resources
　Warm-up Activities
Listening & Speaking
　Intensive Reading
Population, Environment, and Resources
　Extensive Reading
The Population Dilemma
　Reading & Writing
Population, Consumption, and Resources
Unit 7 Social Security
　Warm-up Activities
Listening & Speaking
　Intensive Reading
Has Social Security Become Irrelevant?
　Extensive Reading
Welfare
　Reading & Writing
Underlying Problems with Social Security
Unit 8 International Trade
　Warm-up Activities
Listening & Speaking
　Intensive Reading
Free Trade and Protectionism
　Extensive Reading
A Year Without Made in China
　Reading & Writing
China, U.S. Complement Each Other in Trade
Unit 9 Business Communication
　Warm-up Activities
Listening & Speaking
　Intensive Reading
Only Communicate: Thoroughly Modern Corporations Know No Borders
　Extensive Reading
Nonverbal Communication in International Business
　Reading & Writing
Persuasive Communication in Business
Unit 10 Marketing
　Warm-up Activities
Listening & Speaking
　Intensive Reading
Chinas Supermarkets Present Export Opportunity
　Extensive Reading
The Real Story of New Coke
　Reading & Writing
DHL Worldwide Express
Unit 11 Human Resource Management
　Warm-up Activities
Listening & Speaking
　Intensive Reading
HR and the Economics Challenge
　Extensive Reading
Motivate or Alienate? Firms Hire Gurus to Change Their Cultures
　Reading & Writing
Job Application Cover Letters and Resume
Unit 12 E-commerce
　Warm-up Activities
Listening & Speaking
　Intensive Reading
Understanding E-commerce: Its Definition and Impact
　Extensive Reading
E-commerce in China: A Personal Perspective
　Reading & Writing
Time to Deploy E-business
　Words & Expressions