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本書涉及基礎經貿知識，簡單易懂。專業術語和詞匯在原文中均有注釋；系統梳理了各專業的知識體系，使學習者可以由淺入深地把握章節重點。
目次
Chapter 1 Business Ownership and Management
1.1 Business Ownership
1.2 Business Management
Exercises
Chapter 2 Product and Channels of Distribution
2.1 Product
2.2 Channels of Distribution
Exercises
Chapter 3 Financing and Accounting
3.1 Financing
3.2 Accounting
Exercises
Chapter 4 Marketing
4.1 Marketing and Related Terms
4.2 Theories and Strategies of Marketing
Exercises
Chapter 5 E-Commerce
5.1 A General Survey of E-Commerce
5.2 Implement of E-Commerce
Exercises
Chapter 6 International Trade
6.1 Introduction to International Trade
6.2 International Trade Practice
6.3 international Trade Correspondence
Exercises
Key and Translation
Business English Terms
Ⅰ.International Accounting English Terms
Ⅱ.International Financing English Terms
Ⅲ.International Trade English Terms
1.1 Business Ownership
1.2 Business Management
Exercises
Chapter 2 Product and Channels of Distribution
2.1 Product
2.2 Channels of Distribution
Exercises
Chapter 3 Financing and Accounting
3.1 Financing
3.2 Accounting
Exercises
Chapter 4 Marketing
4.1 Marketing and Related Terms
4.2 Theories and Strategies of Marketing
Exercises
Chapter 5 E-Commerce
5.1 A General Survey of E-Commerce
5.2 Implement of E-Commerce
Exercises
Chapter 6 International Trade
6.1 Introduction to International Trade
6.2 International Trade Practice
6.3 international Trade Correspondence
Exercises
Key and Translation
Business English Terms
Ⅰ.International Accounting English Terms
Ⅱ.International Financing English Terms
Ⅲ.International Trade English Terms
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