國際商務英語（簡體書）

本書內容選材范圍廣泛，詞匯專業性強，文章篇幅適宜、實用性強，語言規範、流暢，注釋詳細、全面，是學習國際商務英語的良好工具。全書分為12章，含蓋了國際貿易、國際營銷、國際法律和管理、國際旅遊、國際運輸、國際貿易協作、合同、國際招標、國際投資、國際貨幣體系、電子商務以及銀行業務等方面內容。
本書可以作為高等學校國際貿易專業的教材，也可供相關從業人員參考。

Chapter 1 International Trade
　Section A Introduction
　Section B Barriers to International Trade
　Section C The World Trade Organization
Chapter 2 International Marketing
　Section A Introduction
　Section B The Product Life Cycle
　Section C The Pricing Process
Chapter 3 International Law and Practices
　Section A Introduction
　Section B Introduction to the Law of WTO
　Section C International Chamber of Commerce
Chapter4 International Tourism
　Section A Introduction
　Section B Tourism Can Play a Key Role in Stimulus Programs
　Section C The International Tourism Partnership
Chapter5 InternationaITransportation
　Section A Introduction
　Section B Functions of Transportation
　Section C The International Transportation Management Association
Chapter 6 International Business Writing
　Section A Introduction
　Section B Writing Principles of the Business Letter
　Section C Letters for Establishing Business Relations
Chapter 7 Contract
　Section A Introduction
　Section B Some Circumstances of Setting a Contract
　Section C Contractual Theory
Chapter8 InternationaITendering
　Section A Introduction
　Section B Bidding
　Section C Legal Liability
Chapter 9 International Investment
　Section A Introduction
　Section B Investment Risk
　Section C Investment Management
Chapter 10 International Monetary System
　Section A Introduction
　Section B International Monetary Fund
　Section C The European Monetary System
Chapter 11 Electronic Commerce
　Section A Introduction
　Section B Introduction of Credit Cards
　Section C The Main Instruments of Electronic Commerce
Chapter 12 International Banking Business
　Section A Introduction
　Section B Risk Management
　Section C Balance Sheet
附錄一 常用商務英語名詞縮略語及其英漢對照
附錄二　常用貿易術語英漢對照
附錄三　參考譯文
附錄四 習題參考答案
參考文獻