商務專業英語1（簡體書）

《商務專業英語》是為商務專業的學生編寫的一本英語教程。本教程有別于其他以提高商務英語交際能力為目的的教材，把重心放在傳授商務基礎知識和引介商務管理新興理念兩條主線上。
本書共分12個單元，每個單元都圍繞某個專題展開，涉及市場、零售、金融、管理、營銷、變化管理、人力資源管理、信息管理等內容。每個單元由兩個部分組成，即課文A和課文A練習、課文B和課文B的理解練習。此外，本書還附有練習答案、詞匯表和慣用詞組與表達三個附錄。
本教程旨在進一步提高學生在商業、管理等領域的閱讀能力及表達能力，有效擴大學生的商務詞匯和知識面，促使學生在掌握基本商務英語實踐知識的基礎上，迅速了解國際新興的商業管理思潮。因此本教程除了供商務專業的學生（包括本科生、專科生和高等職業學校的學生）使用外，同時也適用于工作中需要英語或即將需要英語的企業管理、市場營銷、人力資源管理、信息管理等領域的專業人士。

Unit 1
　Text A Market
　Reading Practice
　Exercises
　Text B Market Logistics
　Reading Practice
　Comprehension Check
Unit 2
　Text A Retailing
　Reading Practice
　Exercises
　Text B Retailing Strategy
　Reading Practice
　Comprehension Check
Unit 3
　Text A Target Markets ( I )
　Reading Practice
　Exercises
　Text B Target Markets ( Ⅱ )
　Reading Practice
　Comprehension Check
Unit 4
　Text A Financial Markets
　Reading Practice
　Exercises
　Text B Financial Instruments
　Reading Practice
　Comprehension Check
Unit 5
　Text A Frederick Winslow Taylor
　Reading Practice
　Exercises
　Text B Father of Modern Management
　Reading Practice
　Comprehension Check
Unit 6
　Text A Management
　Reading Practice
　Exercises
　Text B The Principles of Management
　Reading Practice
　Comprehension Check
Unit 7
　Text A A Blueprint for Change: Appreciative Inquiry
　Reading Practice
　Exercises
　Text B A Management Communication Strategy for Change
　Reading Practice
　Comprehension Check
Unit 8
　Text A Managing Knowlege for the Digital Firm
　Reading Practice
　Exercises
　Text B Understanding Ethical and Social Issues Related to Systems
　Reading Practice
　Comprehension Check
Unit 9
　Text A Human Resource Management
　Reading Practice
　Exercises
　Text B Global Human Resource Management
　Reading Practice
　Comprehension Check
Unit 10
　Text A Scouring the Planet for Brainiacs
　Reading Practice
　Exercises
　Text B Six Big Career Mistakes and How to Avoid Them
　Reading Practice
　Comprehension Check
Unit 11
　Text A Strategy and the New Economics of Information { I )
　Reading Practice
　Exercises
　Text B Technology Issues and Opportunities for Global Value Chains ~
　Reading Practice
　Comprehension Check
Unit 12
　Text A Strategy and the New Economics of Information ( ][ )
　Reading Practice
　Exercises
　Text B E-business and the Deconstruction of the Value Chain
　Reading Practice
　Comprehension Check
Appendix I Key to the Exercises
Appendix Ⅱ Glossary
Appendix Ⅲ Phrases and Expressions