商務英語(第2版)（簡體書）

本書包括基礎商務會話和外貿實務會話兩章，圍繞展開商業活動的各個階段，精心選取典型、常用的口語句子編成情景對話，英漢對照，供英語初、中級水平的讀者學習、使用。

第一章 基礎商務會話　Basic Business Conversation
　Unit 1 Establishing Trade Relation建立貿易關係
　Unit 2 Talking about Company公司介紹
Ⅰ Company History and Organization公司歷史及組織規模
Ⅱ On Working Range, Market and Distribution System公司經營范圍，市場及銷售體制
　Unit 3 Visiting Factories 參觀工廠
Ⅰ. Welcome to Our Factory歡迎來到我們工廠
Ⅱ. About the Departments關於各部門
Ⅲ. After Visiting 參觀后
　Unit 4 Talking about Products 產品推薦
Ⅰ. About Quality and Usage 關於質量和使用方法
Ⅱ. About Circulation and Profits流通及利潤
Ⅲ. Offering Reference Material on Product and Samples提供產品參考資料及樣品
　Unit 5 Market Research 市場調研
Ⅰ. Inquiring the Market Situation詢問市場狀況
Ⅱ. Survey 調研
　Unit 6 Advertisement 廣告
Ⅰ. Advertising Media 廣告媒介
Ⅱ. Cost 費用
Ⅲ. Content of Advertisement廣告內容
Ⅳ. Result 效果
　Unit 7 Sales Promotion 促銷
Ⅰ. New Product 新產品
Ⅱ. Offering Choice 提供選擇
Ⅲ. Developing the Market & Enlarging　the Scale開拓市場，擴大規模
　Unit 8 Going to the Fair 展銷會
Ⅰ. Preparation 準備
Ⅱ. During the Fair 展示會期間
第二章 外貿實務會話Practical Trading Conversation 