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商務英語函電(簡體書)
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商務英語函電(簡體書)

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人民幣定價:28 元
定價
:NT$ 168 元
優惠價
87146
領券後再享88折起
海外經銷商無庫存,到貨日平均30天至45天
可得紅利積點:4 點
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目次

商品簡介

本書共由12個單元和附錄組成,每單元均由相關知識與寫作指南、示範閱讀、常用術語和表達以及交際園地等部分組成。相關知識和寫作指南部分適當介紹了與主題相關的專業知識,詳細闡述了寫作原則和要領。示範閱讀部分主要選取了具有代表性的範例供讀者閱讀與賞析,在閱讀中體味與把握寫作原則和要領。常用術語和表達部分主要是常見的專業術語和表達方式,供讀者查詢與記憶。交際園地部分包括翻譯、完形填空和案例分析。其中,英漢翻譯練習旨在在翻譯的同時熟記一些常用句型,漢英翻譯練習旨在盤活一些常用詞匯和句型;完形填空部分旨在鞏固常用詞匯結構,增強商務英語語感;案例分析部分重在通過具體商務情形分析磨練在商務語境下應用英語解決實際問題的能力。此外,附錄部分主要供教學拓展之用。

目次

Unit 1 Introduction to Business Communication
 1.1 Principles for Business Writing
 1.2 Business Letter Style and Format
 1.3 Sample Letters
 1.4 Useful Terms and Expressions
 1.5 Communication Laboratory
Unit 2 Establishing Business Relations
 2.1 Introduction
 2.2 Credit Enquiries
 2.3 Information to Be Contained
 2.4 Sample Letters
 2.5 Useful Terms and Expressions
 2.6 Communication Laboratory
Unit 3 Enquiries and Replies
 3.1 General Introduction to Enquiries and Replies
 3.2 Basic Principles for Sending Enquiries and Replies
 3.3 Structures of Enquiries and Replies
 3.4 Sample Letters
 3.5 Useful Terms and Expressions
 3.6 Communication Laboratory
Unit 4 Quotations, Offers and Counteroffers
 4.1 General Introduction to Quotations, Offers and Counteroffers
 4.2 Difference between Quotations and Offers
 4.3 Guidelines for Offers 
 4.4 Guidelines for Counteroffers
 4.5 Sample Letters
 4.6 Useful Terms and Expressions
 4.7 Communication Laboratory
Unit 5 Orders and Their Execution
 5.1 General Introduction to Orders
 5.2 Basic Contents of Orders 
 5.3 Replies to Orders
 5.4 Sample Letters
 5.5 Useful Terms and Expressions
 5.6 Communication Laboratory
Unit 6 Payment
 6.1 Payment Methods for Intemational Trade
 6.2 Examples of Terms of Payment in Contracts
 6.3 Letter of Credit
 6.4 Sample Letters
 6.5 Useful Terms and Expressions
 6.6 Communication Laboratory
Unit 7 Packing
 7.1 General Introduction to Packing
 7.2 Packing Containers Used in International Trade
 7.3 Marks
 7.4 Examples of Terms of Packing in Contracts
 7.5 Packing List
 7.6 Letters on Packing
 7.7 Sample Letters
 7.8 Useful Terms and Expressions
 7.9 Communication Laboratory
Unit 8 Shipment
 8.1 Tramp and Liner
 8.2 Transport Documents
 8.3 Shipping Advice
 8.4 Terms of Shipment in Contracts
 8.5 Sample Letters
 8.6 Useful Terms and Expressions
 8.7 Communication Laboratory
Unit 9 Insurance
 9.1 Introduction
 9.2 Writing Guide
 9.3 Sample Letters
 9.4 Useful Terms and Expressions
 9.5 Communication Laboratory
Unit 10 Complaints, Claims and Adjustments
 10.1 General Introduction to Complaints, Claims and Adjustments
 10.2 Principles for Making Complaints, Claims and Adjustments
 10.3 Structures of Complaints, Claims and Adjustments
 10.4 Sample Letters
 10.5 Useful Terms and Expressions 
 10.6 Communication Laboratory
Unit 11 Contracts
 11.1 Drafting Contracts
 11.2 Sample Contracts
 11.3 Useful Terms and Expressions
 11.4 Communication Laboratory
Unit 12 Documentation in International Trade
 12.1 Introduction
 12.2 Commercial Documents
 12.3 Transportation Documents
 12.4 Finance Documents
 12.5 Other Documents
 12.6 Useful Terms and Expressions
Appendix 1 Foreign Trade Law of the PeoplesRepublic of China
Appendix 2 Uniform Customs and Practice forDocumentary Credits, UCP 600
Appendix 3 UN Convention of Contracts for theInternational Sale of Goods
References

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優惠價:87 146
海外經銷商無庫存,到貨日平均30天至45天

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