商品簡介
《商務英語綜合教程》共分四冊，每冊12個單元，內容包括經濟、管理、國際法和跨文化四大模塊，每單元均由TextA、TextB、Text C及相關練習組成。Text A側重商務詞匯、語法知識及篇章理解。Text B著力培養學生的商務英語口語和寫作能力等交際能力。TextC主要是提高學生的聽力技能和人文底蘊。本套教材主要適用于全日制商務英語專業或者英語(商務英語方向)專業的一二年級大學生，也可作為全日制非英語專業學生的選修課教材或行業培訓教材。教材分學生用書和教師用書。
目次
Unit One Franchise Business
Text A Making Your Franchise the Next McDonalds
Text B Case Study: 25 Years of Franchising in Ireland
Text C Franchising -- A Safe Haven in Tough Times
Unit Two The Real Estate Business
Text A Finding Good Deals in Real Estate
Text B Getting Started Right in Real Estate Investing
Text C Worlds Priciest Cities to Own a Home
Unit Three Security in E-commerce Era
Text A OECD: Providing Consumer Protection in Electronic Commerce
Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
Text C A New Era of Attacks
Unit Four Credit Card
Text A How Credit Cards Work
Text B The New Rules of Credit Cards
Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five Creation of Corporate Culture
Text A From Factory to Family: The Creation of a Corporate Culture
Text B Case Study: IBM Finds Profit in Diversity
Text C Become a Company That Invents New Ideas
Unit Six Cultural Difference in Business
Text A Advice on Cross-cultural Business
Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
Text C The Impact of Culture on Branding
Unit Seven Mergers & Acquisitions
Text A Want to Orow? Think Merger
Text B M & A Execution -- A Case Study on Deals That Went Wrong
Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight Telecommuting
Text A Telework
Text B Case Study: Making Telecommuting Work
Text C Potential Drawbacks of Telework
Unit Nine Business and Customer-centeredness
Text A Daily Life, Not Markets: Customer-centered Design
Text B Reebok and Its Customization Strategy
Text C Secrets of Silk Production
Unit Ten Business Ethics
Text A Business Ethics
Text B Corporate Ethics: Right Makes Might
Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
Text A Competitive Advantage and Corporate Social Responsibility
Text B Nestlcs Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
Text C The New Business
Unit Twelve Piracy
Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
Text B Battles against Music Piracy: Recording Industrys Campaign against Internet Piracy in China
Text C Piracy Issue at APEC
