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Increase selling power, boost product value, and multiply sales—by Dan Kennedy
Entrepreneurs are faced with a crashing economy and a fickle market, Kennedy once again comes to your rescue, inviting you to push past today's upsets and start moving forward into The New Economy. Uncovering new opportunities, revealing new requirements, and restoring time-honored business principles, Kennedy once again steers you in the right direction-toward success.
Kennedy covers:
l Adapting successfully to the more critical, cautious, thoughtful New Economy Customer
l 15 trustworthy sales strategies designed for The New Economy
l How to re-position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy
l The 6-Step No BS Sales Process—a reliable system sales professionals can stick with
l The one thing to do to leverage The New Economy's "Chaos Of Choices" for benefit
l How to create trust (fast) in the trust-damaged, post-recession world
l The self-improvement required for sales improvement
l Builds on the success and winning strategies outlined in No B.S. Sales Success, which has shipped nearly 35,000 copies
Dan Kennedy (
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