The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
商品資訊
ISBN13：9781599183626
出版社：ENTREPRENEUR PRESS
作者：ROBERT W. BLY
出版日：2010/01/01
裝訂／頁數：平裝／334頁
規格：23cm*15.5cm (高/寬)
商品簡介
The only marketing consultant you will ever need
With this practical guide, successful marketing consultant Robert Bly cuts through the clutter of marketing theories, short-lived techniques, and trendy gimmicks and shows you how to develop a time-tested marketing plan that focuses on what works, not what’s hot. In 12 action-packed steps, you get an inside look at the magic behind effective promotion and learn how to zero in on your marketing goals, assess your marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more!
The Marketing Plan Handbook:
- Provides 12 steps for developing a marketing plan that would cost you $5,000 to $10,000 to create
- Includes practical and tested marketing tactics proven to work in the real world
- Covers new marketing technologies and current trends
This invaluable guide addresses two to the most common queries among new business owners and entrepreneurs—How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? The Marketing Plan Handbook gives you both and more.
Robert W. Bly has been an independent copywriter and marketing consultant for more than a quarter of a century. He has worked with more than 100 clients including Boardroom, Phillips, IBM, Nortel, Agora, Prentice Hall, and Grumman. He is the author of more than 75 books and he currently writes regular columns for Target Marketing Magazine and The Writer.
作者簡介
序
The only marketing consultant you will ever need
With this practical guide, successful marketing consultant Robert Bly cuts through the clutter of marketing theories, short-lived techniques, and trendy gimmicks and shows you how to develop a time-tested marketing plan that focuses on what works, not what’s hot. In 12 action-packed steps, you get an inside look at the magic behind effective promotion and learn how to zero in on your marketing goals, assess your marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more!
The Marketing Plan Handbook:
- Provides 12 steps for developing a marketing plan that would cost you $5,000 to $10,000 to create
- Includes practical and tested marketing tactics proven to work in the real world
- Covers new marketing technologies and current trends
This invaluable guide addresses two to the most common queries among new business owners and entrepreneurs—How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? The Marketing Plan Handbook gives you both and more.
Robert W. Bly has been an independent copywriter and marketing consultant for more than a quarter of a century. He has worked with more than 100 clients including Boardroom, Phillips, IBM, Nortel, Agora, Prentice Hall, and Grumman. He is the author of more than 75 books and he currently writes regular columns for Target Marketing Magazine and The Writer.
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