Web Design: A Beginner's Guide Second Edition

Essential Skills--Made Easy!

Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner's Guide, Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and document your project. You'll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide.

Designed for Easy Learning

• Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter
• Ask the Expert--Q&A sections filled with bonus information and helpful tips
• Notes--Extra information related to the topic being covered
• Tips--Helpful reminders or alternate ways of doing things
• Annotated Syntax--Example code with commentary that describes the programming techniques being illustrated

Ready-to-use code at www.mhprofessional.com/computingdownload

Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for more than 13 years. She is the author of HTML: A Beginner's Guide, Fourth Edition, and other books.

Part I: Planning;
Chapter 1. Asking the Right Questions;
Chapter 2. Formulating the Answers;

Part II: Designing;
Chapter 3. Anticipating Web-Specific Design Issues;
Chapter 4. Laying the Groundwork for Good Design;
Chapter 5. Preparing for Production;
Chapter 6. Producing the Design;

Part III: Coding;
Chapter 7. Getting Started with the Code; Chapter 8. Structuring Content;
Chapter 9. Styling Dynamic Content;
Chapter 10. Positioning Content;
Chapter 11. Integrating Dynamic Content;

Part IV: Going Live;
Chapter 12. Publishing Content;
Chapter 13. Advertising Your Site;
Appendix A. HTML/CSS Reference Table;
Index