Web Design: A Beginner's Guide Second Edition

Essential Skills--Made Easy!

Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner's Guide, Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and document your project. You'll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide.

Designed for Easy Learning

• Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter
• Ask the Expert--Q&A sections filled with bonus information and helpful tips
• Notes--Extra information related to the topic being covered
• Tips--Helpful reminders or alternate ways of doing things
• Annotated Syntax--Example code with commentary that describes the programming techniques being illustrated

Ready-to-use code at www.mhprofessional.com/computingdownload

Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for more than 13 years. She is the author of HTML: A Beginner's Guide, Fourth Edition, and other books.

Wendy Willard is an accomplished professional with more than 13 years of experience in all aspects of design, including publication, print, and web design. She is the author of the bestseller, HTML: A Beginner's Guide, now in its fourth edition, and has written additional books and articles on the topics of Photoshop, web design, and Mac OS.

Part I: Planning;
Chapter 1. Asking the Right Questions;
Chapter 2. Formulating the Answers;

Part II: Designing;
Chapter 3. Anticipating Web-Specific Design Issues;
Chapter 4. Laying the Groundwork for Good Design;
Chapter 5. Preparing for Production;
Chapter 6. Producing the Design;

Part III: Coding;
Chapter 7. Getting Started with the Code; Chapter 8. Structuring Content;
Chapter 9. Styling Dynamic Content;
Chapter 10. Positioning Content;
Chapter 11. Integrating Dynamic Content;

Part IV: Going Live;
Chapter 12. Publishing Content;
Chapter 13. Advertising Your Site;
Appendix A. HTML/CSS Reference Table;
Index