How to Win Friends and Influence People

雖然大家同是人類，
卻習慣用不同的語言，
在雞同鴨講和各自表述中，
互相耗費生命。
如何讓鴨霸的鱷魚族聽懂你講什麼？
如何讓狗仔同事不扯你後腿？
如何向火星人推銷麻辣鍋？
如何讓獅子老爸變溫柔呢？

國際知名溝通大師卡內基，
將用精彩的故事告訴你，
為什麼人類是這麼難溝通的動物？
同時，他也將用很簡單的法則教你，
其實，人類是很好溝通的伙伴。
如何讓鱷魚開口說人話?
只要你能用心修完本書的38堂課，
就會知道所有的答案。

卡內基教你受人歡迎的六大法則──

1 真誠地關心他人
卡內基說︰「真誠的關心能夠讓世上最忙的人都注意到你的存在，並得到他的歡心。」
2 永遠保持微笑
卡內基說︰「微笑會讓人明白“我喜歡你” 。」
3 牢記他人的名字
卡內基說︰「如果你能記住對方的名字，代表你重視對方，會讓他覺得備受尊重。」
4 做一個善於傾聽的人
卡內基說︰「沒有什麼事情會比專心傾聽，更能使說話者感到開心的。」
5 了解對方的興趣
卡內基說︰「吸引對方注意的最快方式，就是談論他所感興趣的事物。」
6 讓對方覺得受尊重
卡內基說︰「人類最深層的慾望就是渴望得到別人的重視。依循它便能得到無數的朋友。」

• One of the best known motivational books in history: Since it was released in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Carnegie's first book is timeless and appeals equally to business audiences, self-help audiences, and general readers alike..

• Proven advice for success in life: Carnegie believed that most successes come from an ability to communicate effectively rather than from brilliant insights. His book teaches these skills by showing readers how to value others and make them feel appreciated rather than manipulated. .

• As relevant as ever before: In the age of Steven Covey and Tony Robbins, Dale Carnegie's principles endure. The original edition was published in response to the Great Depression, and this fresh hardcover edition will appeal now more than ever to readers wanting tried and true advice on how to deal with a depressed economy. Readers can learn how to get the job they want, improve the job they have, and make the best of any situation. .

Dale Carnegie

Dale Carnegie (1888-1955) described himself as a "simple country boy" from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day.