Seeing What's Next ─ Using the Theories of Innovation to Predict Industry Change

A groundbreaking framework for predicting industry winners and losers
Every day, executives, industry analysts, and investors take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete or misleading data, and lead to costly errors in judgment.

Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a breakthrough framework for predicting outcomes in the evolution of any industry. Based on the proven theories outlined in Christensen’s landmark books The Innovator’s Dilemma and The Innovator’s Solution, Seeing What’s Next offers a practical, three-part model that helps decision makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm’s strategic choices will ensure or threaten its future success.

Using in-depth case studies of industries from aviation to health care—supplemented with actionable diagnostics and tools—the book helps readers put the predictive power of innovation theory into action. A unique perspective on industry change, Seeing What’s Next will help everyone with a stake in a firm’s success more confidently determine the future.