CONSUMER BEHAVIOR 5/E
商品資訊
ISBN13：9780324834277
替代書名：消費者行為學
出版社：Cengage Learning
作者：HOYER MACINNIS
出版日：2010/01/01
裝訂：平裝
規格：26cm*20.5cm (高/寬)
商品簡介
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.
1. Understanding Consumer Behavior.
Part II: THE PSYCHOLOGICAL CORE.
2. Motivation, Ability, and Opportunity.
3. Exposure, Attention, and Perception.
4. Knowledge and Understanding.
5. Attitudes and Emotion Based on High Consumer Effort.
6. Attitudes and Emotion Based on Low Consumer Effort.
7. Memory and Retrieval.
Part III: THE PROCESS OF MAKING DECISIONS.
8. Problem Recognition and Information Search.
9. Judgment and Decision Making Based on High Consumer Effort.
10. Judgment and Decision Making Based on Low Consumer Effort.
11. Post-Decision Processes.
Part IV: THE CONSUMER'S CULTURE.
12. Consumer Diversity.
13. Social Class and Household Influences.
14. Psychographics: Values, Personality, and Lifestyles.
15. Social Influences on Consumer Behavior.
Part V: CONSUMER BEHAVIOR OUTCOMES.
16. Adoption of, Resistance to, and Diffusion of Innovations.
17. Symbolic Consumer Behavior.
18. Ethics and the Dark Side of Consumer Behavior and Marketing.
購物須知
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。