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即日起~6/30,暑期閱讀書展,好書7折起
Marketing Principles and Best Practices
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Marketing Principles and Best Practices

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:NT$ 1120 元
領券後再享88折起
團購優惠券A
8本以上且滿1500元
再享89折,單本省下123元
無庫存,下單後進貨(採購期約4~10個工作天)
可得紅利積點:33 點
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商品簡介

Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation.

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