現代商務英語綜合教程(第2冊)(附光盤)（簡體書）

《現代商務英語綜合教程(第2冊)》內容簡介：從培養目標上看，商務英語課程的教學目的不僅僅是了解有關領域的基本知識，更重要的是能夠靈活運用英語進行有效的商務溝通，處理國際商務中的實際問題。這種變化和概念的更新給商務英語教學在內容和質量上都提出了更高的要求，這是傳統的大學英語教學所不能達到的。教育部《關於外語專業面向21世紀本科教育改革的若干意見》中也明確指出：“從根本上來講，外語是一種技能，一種載體；只有當外語與某一被載體相結合，才能形成專業。過去常見的是外語與文學、外語與語言學的結合。應該看到，即使在社會主義市場經濟的條件下，我國高校仍肩負著為國家培養外國語言文學學科領域的研究人員的任務。同時，我們也應當清醒地面對這樣一個現實，即我國每年僅需要少量外語與文學、外語與語言學相結合的專業人才從事外國文學和語言學的教學和研究工作，而大量需要的則是外語與其他有關學科——如外交、經貿、法律、新聞等——結合的復合型人才，培養這種復合型的外語專業人才是社會主義市場經濟對外語專業教育提出的要求，也是新時代的需求。”適應這一要求，我們設計了這套系列教材。

CHAPTER 1 Company Structure（s）
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 2 Staff Motivation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 3 Training
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 4 Corporate Culture
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 5 Brands
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 6 Strategy
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 7 Leadership
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 8 Innovation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 9 Business Ethics
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 10 Corporate Responsibility
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 11 Public Relations
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CIIAPTER 12 Business Environment
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading