滿額折
SIX WEEK START-UP - A STEP-BY-STEP PROGRAMME FOR STARTING YOUR BUSINESS, MAKING MONEY, AND ACHIEVING YOUR GOALS
商品資訊
ISBN13：9781841128054
出版社：JOHN WILEY & SONS;LTD
作者：ABRAMS
出版日：2008/05/30
裝訂／頁數：平裝／296頁
商品簡介
目次
商品簡介
This book is for you if:
- You're currently in the process of starting your own business and want to get things done as efficiently as possible, yet still do them right.
- You want to make certain you take care of all the details of getting a business underway, organize the process, and get some good advice.
- You're going to start a business soon and need a plan on how to go about it.
- You have an idea for a business but don't know where to start.
- You already run a business but would like to improve operations, marketing, and/or take care of essential aspects of growing a company.
- You're a student in an entrepreneurship or small business class and need to launch a complete business in a limited time period.
Six-Week Start Up follows the following topics:
Week 1: Lay the Foundation
(includes identifying personal goals, identifying your strategic position, what are your business values, choosing your company name)
Week 2: Get the Information You Need
(includes contacting industry associations, defining your target market, identifying your competitors and finding suppliers)
Week 3: Cut Through Red Tape
(includes company structure, tax issues, intellectual property, use of sub-contractors and employment law)
Week 4: Take Care of Operations
(includes rent space, home office working, production processes, IT, getting online)
Week 5: Deal With Money Issues
(includes dealing with accountants, credit, bank accounts, financial forecasting)
Week 6: Open Your Doors
(includes developing your marketing plan, the elevator pitch, making sales)
- You're currently in the process of starting your own business and want to get things done as efficiently as possible, yet still do them right.
- You want to make certain you take care of all the details of getting a business underway, organize the process, and get some good advice.
- You're going to start a business soon and need a plan on how to go about it.
- You have an idea for a business but don't know where to start.
- You already run a business but would like to improve operations, marketing, and/or take care of essential aspects of growing a company.
- You're a student in an entrepreneurship or small business class and need to launch a complete business in a limited time period.
Six-Week Start Up follows the following topics:
Week 1: Lay the Foundation
(includes identifying personal goals, identifying your strategic position, what are your business values, choosing your company name)
Week 2: Get the Information You Need
(includes contacting industry associations, defining your target market, identifying your competitors and finding suppliers)
Week 3: Cut Through Red Tape
(includes company structure, tax issues, intellectual property, use of sub-contractors and employment law)
Week 4: Take Care of Operations
(includes rent space, home office working, production processes, IT, getting online)
Week 5: Deal With Money Issues
(includes dealing with accountants, credit, bank accounts, financial forecasting)
Week 6: Open Your Doors
(includes developing your marketing plan, the elevator pitch, making sales)
目次
Who this book is for.
About the authors.
How to use this book.
Introduction.
WEEK 1: LAY THE FOUNDATION.
Clarify your business concept.
Identify your personal goals.
Spell out your business values.
Remind yourself of your source of inspiration.
Describe your business concept.
Identify your strategic position.
Decide whether you want partners.
Decide whether you want investors.
Consider potential exit strategies.
Discuss the impact of starting a business with your family.
Get some advice.
Create your company identity.
Choose a name.
Check out trademarks.
Secure a domain name.
Consider logos, straplines, and colours.
Meet with a graphic designer.
Get organised.
Set up physical files.
Set up computer files.
Set up a contact management system.
Keep track of your company’s vital statistics.
Keep track of expenses.
WEEK 2: GET THE INFORMATION YOU NEED.
Learn more about your industry.
Make a list of your research questions.
Contact your industry association(s).
Do online research.
Research your target market.
Define your target market.
Determine if there are enough customers.
Check out your competition.
Identify your competitors.
Analyze your competition.
Compare competitors’ pricing.
Find suppliers.
Consider strategic partners.
Broaden/establish your network.
Attend an entrepreneur or industry organisation meeting.
WEEK 3: CUT THROUGH RED TAPE.
Deal with legal and licensing matters.
Choose a legal form and ownership structure.
Discuss ownership of your company.
Apply for business licenses, permits, and ID numbers.
Registering for VAT.
Draw up basic contracts and other legal agreements.
Protect your intellectual property.
Build your team and personnel structure.
Consider your support structure.
Decide who you need on your team.
Examine the use of independent contractors.
Understand employment laws & consider personnel policies.
Appraise your management style.
WEEK 4: TAKE CARE OF OPERATIONS.
Find and secure a location.
Option 1: Rent space.
Decide on the necessary attributes of your location.
Meet with a real estate agent.
Compare properties.
Consider whether you need more than one location.
Option 2: Set up a home office.
Find the space to work.
Figure out your phone, fax, and Internet connections.
Plan how to meet with customers.
Decide whether you need a separate business address.
Understand home-based office tax deductions.
Plan ways to separate work life from home life.
Deal with kids and pets.
Option 3: Set up an “office” in your vehicle.
Design your work space and production process.
Design your layout.
Design your production process.
Order/install utilities and facility improvements.
Order furniture and equipment.
Order inventory and/or raw materials.
Research and purchase computers and other technology.
Develop an approach to buying technology.
Choose a phone system.
Choose software.
Choose hardware.
Get online.
Find ways to get technical help.
Consider how you will distribute your products.
Design procedures for handling administrative tasks.
Deal with insurance.
WEEK 5: DEAL WITH MONEY ISSUES.
Deal with money matters.
Meet with an accountant.
Learn the lingo.
Take stock of your personal financial situation.
Clean up your credit.
Set up your books.
Establish your prices.
Open a bank account.
Consider accepting credit cards.
Prepare simple financial forecasts.
Learn about taxes.
Consider financing.
Determine whose money you want.
Develop a business plan.
WEEK SIX: OPEN YOUR DOORS.
Develop a marketing plan.
Clarify your company’s message.
Come up with your Elevator Pitch.
Decide on marketing vehicles.
Set up a simple website.
Start making sales!
Hold your grand opening.
Look towards the future.
Index.
Worksheets.
Goals for Starting My Business.
My Personal Goals: The Four C’s.
My Business Values.
My Role Models.
My “Bright Idea”.
My Business Concept.
Basic Business Description.
Discussing Partnership Terms.
Business Name Comparison Chart.
Creating My Identity.
My Research Questions.
Research Sources.
Who are My Customers?
My Customer Profile.
Size of My Market.
My Competitors.
Competitors’ Price Comparison Chart.
Potential Strategic Partners.
Organisations to Join.
Forms of Business Organisation Compared.
People You’ve Given or Promised Stock.
Stock Distribution Plan.
Business Licenses & Permits.
Vital Statistics.
My Support System.
Who Do I Need on My Team?
My Personnel Policies.
Recruiting Employees.
My Leadership Skills.
Things to Consider when Renting Space.
Location/Space Comparison Chart.
Mobile Office Plan.
Floor Plan Layout.
Designing My Production Process.
Office Move-in Checklist.
Furniture Shopping List.
Equipment Shopping List.
Warranties and Service Contracts.
Supplier Comparison Chart.
My Phone Needs.
My Hardware Needs.
My Software Needs.
Comparison Chart: Internet Hosting Companies.
Distribution Agreement.
Retailer Comparison Chart.
Comparison Chart: Insurance Coverage.
Taking Stock: What are My Existing Assets?
My Credit Cards.
Comparison Chart: Banks.
Sales Projections.
Marketing Budget.
Profit & Loss Projection.
Cash Flow Projection.
My Tax Deadlines.
Comparison Chart: Investors.
My Elevator Pitch.
Marketing Vehicles Comparison Chart.
My Printing Needs.
Trade Shows and Industry Events.
Getting Publicity.
Media Contacts.
My Website Checklist.
My Sales Pitch.
About the authors.
How to use this book.
Introduction.
WEEK 1: LAY THE FOUNDATION.
Clarify your business concept.
Identify your personal goals.
Spell out your business values.
Remind yourself of your source of inspiration.
Describe your business concept.
Identify your strategic position.
Decide whether you want partners.
Decide whether you want investors.
Consider potential exit strategies.
Discuss the impact of starting a business with your family.
Get some advice.
Create your company identity.
Choose a name.
Check out trademarks.
Secure a domain name.
Consider logos, straplines, and colours.
Meet with a graphic designer.
Get organised.
Set up physical files.
Set up computer files.
Set up a contact management system.
Keep track of your company’s vital statistics.
Keep track of expenses.
WEEK 2: GET THE INFORMATION YOU NEED.
Learn more about your industry.
Make a list of your research questions.
Contact your industry association(s).
Do online research.
Research your target market.
Define your target market.
Determine if there are enough customers.
Check out your competition.
Identify your competitors.
Analyze your competition.
Compare competitors’ pricing.
Find suppliers.
Consider strategic partners.
Broaden/establish your network.
Attend an entrepreneur or industry organisation meeting.
WEEK 3: CUT THROUGH RED TAPE.
Deal with legal and licensing matters.
Choose a legal form and ownership structure.
Discuss ownership of your company.
Apply for business licenses, permits, and ID numbers.
Registering for VAT.
Draw up basic contracts and other legal agreements.
Protect your intellectual property.
Build your team and personnel structure.
Consider your support structure.
Decide who you need on your team.
Examine the use of independent contractors.
Understand employment laws & consider personnel policies.
Appraise your management style.
WEEK 4: TAKE CARE OF OPERATIONS.
Find and secure a location.
Option 1: Rent space.
Decide on the necessary attributes of your location.
Meet with a real estate agent.
Compare properties.
Consider whether you need more than one location.
Option 2: Set up a home office.
Find the space to work.
Figure out your phone, fax, and Internet connections.
Plan how to meet with customers.
Decide whether you need a separate business address.
Understand home-based office tax deductions.
Plan ways to separate work life from home life.
Deal with kids and pets.
Option 3: Set up an “office” in your vehicle.
Design your work space and production process.
Design your layout.
Design your production process.
Order/install utilities and facility improvements.
Order furniture and equipment.
Order inventory and/or raw materials.
Research and purchase computers and other technology.
Develop an approach to buying technology.
Choose a phone system.
Choose software.
Choose hardware.
Get online.
Find ways to get technical help.
Consider how you will distribute your products.
Design procedures for handling administrative tasks.
Deal with insurance.
WEEK 5: DEAL WITH MONEY ISSUES.
Deal with money matters.
Meet with an accountant.
Learn the lingo.
Take stock of your personal financial situation.
Clean up your credit.
Set up your books.
Establish your prices.
Open a bank account.
Consider accepting credit cards.
Prepare simple financial forecasts.
Learn about taxes.
Consider financing.
Determine whose money you want.
Develop a business plan.
WEEK SIX: OPEN YOUR DOORS.
Develop a marketing plan.
Clarify your company’s message.
Come up with your Elevator Pitch.
Decide on marketing vehicles.
Set up a simple website.
Start making sales!
Hold your grand opening.
Look towards the future.
Index.
Worksheets.
Goals for Starting My Business.
My Personal Goals: The Four C’s.
My Business Values.
My Role Models.
My “Bright Idea”.
My Business Concept.
Basic Business Description.
Discussing Partnership Terms.
Business Name Comparison Chart.
Creating My Identity.
My Research Questions.
Research Sources.
Who are My Customers?
My Customer Profile.
Size of My Market.
My Competitors.
Competitors’ Price Comparison Chart.
Potential Strategic Partners.
Organisations to Join.
Forms of Business Organisation Compared.
People You’ve Given or Promised Stock.
Stock Distribution Plan.
Business Licenses & Permits.
Vital Statistics.
My Support System.
Who Do I Need on My Team?
My Personnel Policies.
Recruiting Employees.
My Leadership Skills.
Things to Consider when Renting Space.
Location/Space Comparison Chart.
Mobile Office Plan.
Floor Plan Layout.
Designing My Production Process.
Office Move-in Checklist.
Furniture Shopping List.
Equipment Shopping List.
Warranties and Service Contracts.
Supplier Comparison Chart.
My Phone Needs.
My Hardware Needs.
My Software Needs.
Comparison Chart: Internet Hosting Companies.
Distribution Agreement.
Retailer Comparison Chart.
Comparison Chart: Insurance Coverage.
Taking Stock: What are My Existing Assets?
My Credit Cards.
Comparison Chart: Banks.
Sales Projections.
Marketing Budget.
Profit & Loss Projection.
Cash Flow Projection.
My Tax Deadlines.
Comparison Chart: Investors.
My Elevator Pitch.
Marketing Vehicles Comparison Chart.
My Printing Needs.
Trade Shows and Industry Events.
Getting Publicity.
Media Contacts.
My Website Checklist.
My Sales Pitch.
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