RESPONSIBLE BUSINESS - HOW TO MANAGE A CSR STRATEGY SUCCESSFULLY

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.
Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more.
"If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals."
—William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility
"The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector."
—Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

Professor Manfred Pohl is the founder and CEO of the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has written over a hundred books, articles and monographs on topics as varied as business history, culture, politics, corporate ethics and travel.
Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.

Acknowledgements.
About the editors.
List of contributors.
Introduction.
1 What does a sustainability manager do? (Jason Leadbitter).
2 An introduction to stakeholder dialogue (Bettina Palazzo).
3 Who works in CSR? Staffi ng and recruitment in CSR (Andrew Cartland).
4 A legal perspective on CSR (Jonathan S. Lux and Marie-Louise Orre).
5 Corporate volunteering as a tool of strategic company development (Kirsten B. Wenzel).
6 CSR assurance in practice: measuring and auditing sustainability (Martin G. Viehöver, Volker Türk and Sam Vaseghi).
7 Sustainability reporting 2.0: from 'Trojan horse' to 'value booster' (Ralph Thurm).
8 Ten rules for successful CSR communication (Norbert Taubken and Irina Leibold).
9 Event project management best practice (Siegmar Ley).
10 The role of IT in corporate sustainability strategies (Chris Preist).
11 CSR in the hotel industry: the Accor perspective (Hélène Roques).
12 Microfi nance: helping communities to develop (Hans-Ulrich Doerig).
13 Sustainability management in the automotive sector (Gerhard Prätorius).
14 Beyond marketing: CSR as a business strategy for SMEs – the Betapharm story (Nick Tolhurst).
15 Sports sponsoring and CSR: lessons from HypoVereinsbank (Clemens Mulokozi and Klaus-Peter Storme).
16 Five rules for sustainable supply chain management (Anselm Iwundu).
17 Public private partnerships in corporate responsibility (Judith Kohler).
18 CSR in developing countries (Isaac H. Desta).
19 Carbon offsetting as a CSR strategy (Nick Tolhurst and Aron Embaye).
20 Implementing profitable CSR: the CSR 2.0 business compass (Oliver Laasch and Ulises Flores).
21 CSR 2.0: the evolution and revolution of corporate social responsibility (Wayne Visser).
Further reading.
Index.