跨文化交際案例分析（簡體書）

《跨文化交際案例分析》內容簡介：跨文化交際課程是英語學習者了解和掌握不同文化之間差異和交際的一門重要課程，也是一門實踐性和應用性較強的課程。許多學生在具體實踐中做不到融會貫通，跨文化交際的失誤仍然存在。

Part I Culture and Communication / 1
Chapter 1 What is culture?/ 3
Chapter 2 What is communication?/ 9
Chapter 3 Culture and communication / 14
Part II Culture Conflicts and Case Study Introduction / 17
Chapter 1 Culture conflicts / 19
Chapter 2 Case study introduction / 23
Part III Case Analyses of Pragmatic Failures in Intercultural
Verbal Communication / 27
Chapter 1 Pragmalinguistic failures / 29
Chapter 2 Sociopragmatic failures / 44
Part IV Case Analyses in Intercultural Nonverbal Communication / 91
Chapter 1 Kinesics(body language) / 94
Chapter 2 Haptics (touch) / 107
Chapter 3 Appearance and dress / 113
Chapter 4 Olfactics ( smell and taste) / 119
Chapter 5 Proxemics (body space) / 124
Chapter 6 Chronemics (time) / 139
Chapter 7 Paralanguage / 149
Part V Typical Cases in Intercultural Business Communication / 155
Chapter 1 Value perception conflict / 157
Chapter 2 Corporate culture matters / 171
Chapter 3 Corporation system and management / 190
Chapter 4 Cross-cultural negotiating style / 207
Part Ⅵ Tips for Successful Intercultural Communication / 223
Chapter 1 Tips for ordinary intercultural communication / 224
Chapter 2 Recommendations for effective intercultural business negotiations / 232
References / 236