Introduction to Electronic Commerce

For undergraduate-level courses in Electronic Commerce.
Explore the essential concepts of electronic commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Managerial Orientation.
Today, EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to all students–majors and non-majors alike.

Real-world Orientation.
Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life. These examples illustrate to students the capabilities of EC, its cost and justification, and the innovative ways real corporations are using EC in their operations today.

Interdisciplinary Approach.
This text understands and touches upon the major EC-related disciplines including accounting, finance, information systems, marketing, management, operations management, human resources management, and more. In addition, some non-business disciplines are presented that include public administration, computer science, engineering, psychology, political science, and law. This text also emphasizes that economics play a major role in understanding EC.

OTHER POINTS OF DISTINCTION
NEW! Coverage of Social Computing.
With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter.

NEW! Green IT.
Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text.

Application Cases.
In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Questions follow each case to help direct student attention to the implications of the case material.

Integrated Systems.
This text emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems. Intra- and inter-organizational systems are highlighted, as are the latest innovations in global EC and Web-based applications.

PART Ⅰ: INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES
Ch 1 Overview of Electronic Commerce
Ch 2 E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce

PART Ⅱ: INTERNET CONSUMER RETAILING
Ch 3 Retailing in Electronic Commerce: Products and Services
Ch 4 Online Consumer Behavior, Market Research, and Advertisement

PART Ⅲ: BUSINESS-TO-BUSINESS E-COMMERCE
Ch 5 B2B E-Commerce
Ch 6 Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce

PART Ⅳ: OTHER EC MODELS AND APPLICATIONS
Ch 7 The Web 2.0 Environment and Social Networks
Ch 8 Mobile Computing and Commerce

PART Ⅴ: EC SUPPORT SERVICES
Ch 9 E-Commerce Security and Fraud Protection
Ch 10 Electronic Commerce Payment Systems

PART Ⅵ: STRATEGY AND IMPLEMENTATION
Ch 11 EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues

ONLINE PART Ⅶ: APPLICATIONS AND SITE DEVELOPMENT
Ch 12 Launching a Successful Online Business and EC Projects