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大學商貿英語聽說教程(含光盤)(簡體書)
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大學商貿英語聽說教程(含光盤)(簡體書)

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目次

商品簡介

《大學商務英語聽說教程》以虛擬的跨國公司為背景,選擇與該公司相關的業務題材和典型案例,配以背景知識介紹、單詞注解、聽力技巧和口語提示,聽說相結合,融會貫通。
《大學商務英語聽說教程》是一本集專業性、實用性、科學性和趣味性于一體的商務英語大學教材,適用于在校學生、自學者以及從事與本專業相關工作的人員。

目次

Contents
Unit One When in Rome:Cross Cultural Communication
PartⅠ All Ears for Business
Listening Strategy Capturing KeyWords
Warm-up Exercises
Listening Task Hong Kong Unemployment
Additional Listening India and China Talk
Home Listening China Growth
PartⅡ Scenes in the Corporate World
Managing in a Global Environment
Whats What and Whos Who
Tell Me a Tale
Freak Out
Role Play
Unit Two How to Lead
PartⅠ AllEars for Business
Listening Strategy Identifying Liaison
Warm-up Exercises
Listening Task Korea Looks for New Hyundai Buyers
Additional Listening German Economy
Home Listening The Worlds Billionaires
PartⅡ Scenes in the Corporate World
Choosing a Leadership Style
Whats What and Whos Who
Tell Me a Tale
Freak Out
Role Play
Unit Three Advertisement Makes a Difference
PartⅠ All Ears for Business
Listening Strategy Identifying Cause and Effect
Warm-up Exercises
Listening Task Seven TaxHavens Come under Fire
Additional Listening(1) A Resolution to Lift Sanctions against Iraq
Additional Listening(2) China,ASEAN in TariffCut Deal
Home Listening Bush ReviewsUS SteelTariffs
PartⅡ Scenes in the Corporate World
Advertising
Whats What and Whos Who
Tell Me a Tale
Freak Out
Role Play
Unit Four Trade and Transactions
PartⅠ AllEars for Business
Listening Strategy Identifying the Topic
Warm-up Exercises
Listening Task Nigerian PrivatisationsDeal Collapsed
Additional Listening(1) KaiserAlum inum Files for Bankruptcy Protection
Additional Listening(2) Parmalat to Decide on Bankruptcy
Home Listening Enron Files for Bankruptcy
PartⅡ Scenes in the Corporate World
Making a Claim
Whats What and Whos Who
Tell Me a Tale
Freak Out
Role Play
Unit Five Communication in Action:Conflict Management
PartⅠ All Ears for Business
Listening Strategy Identifying What is Going on
Warm-up Exercises
Listening Task EU-Latin America Trade Relations
Additional Listening(1) Cigarette Sale in Ireland Fell
Additional Listening(2) Cocoa Prices Soar
Home Listening Kodaks Fight for Image
PartⅡ Scenes in the Corporate World
Service Recovery
Whats What and Whos Who
Tell Me a Tale
Freak Out
Role Play
Unit Six Apply for a Job
Unit Seven Bargaining Business
Unit Eight How to Persuade Effectively
Unit Nine How to Present a Project
Unit Ten IT Bliss or IT Bubble
Scripts
Answers for Reference

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