The Ten Demandments: Rules to Live By in the Age of the Demanding Customer
商品資訊
ISBN13：9780071427357
出版社：Mcgraw-Hill; Inc.
作者：MOONEY
出版日：2003/08/14
裝訂：平裝
版次：1
商品簡介
"To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." --Guy Kawasaki, CEO, Garage Technology Ventures
The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. Customer experience guru Kelly Mooney scrutinizes the total customer experience with strategic insights, anecdotes, and action plans.
作者簡介
P. Kelly Mooney is a principal in Ten Worldwide and president and chief experience officer of its award-winning interactive marketing firm, Ten/Resource.
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