A Business Guide for Beginners

Many, whether completing their education or looking for a change of career, will have started to consider entering the business world, whether taking up a career in industry, starting up their own business or studying business. In either case, the first barrier to overcome may be complete or partial lack of knowledge of what business is actually all about; its basic concepts and terminology. A Business Guide for Beginners addresses the needs of readers seeking to develop their practical knowledge of business: how it is organised and functions. This business primer also sets out to give those who decide to give business a go with ideas and, hopefully, motivations for approaching their ventures into the business world with recipes for success.

Des O’Keeffe has a BA in Classics from The University of Durham and an MBA from The University of Bradford. During a 30-year financial career he worked in a variety of well-known companies in the UK before moving to Central Europe with the Calor Group. He helped to set up Tesco’s Hungarian operation as their Financial Director. He also undertook a financial directorship, within a large telecommunications group, in Poland. Des has been teaching since 2003. He teaches business English at a major language school in Portsmouth and has also taught finance on the MBA course at the Technical University in Riga, Latvia.