商品簡介
International contributors to this work are professors in technology, industrial and organizational psychology, computer science, construction management, business management, facility management, accounting and administration, and engineering management. The first part of the book gathers studies on the identification of practices leading to creativity in high technology industries; some specific topics include integrating technology with the creative design process, how personal characteristics influence employees' willingness to contribute ideas, and cultivating innovation through social relationships. Some of the subjects for the papers on techniques for creativity include an interdisciplinary workshop for business-idea generation, and three rules for generating goal-oriented ideas. Another section highlights tools used to promote creativity but used in the context of a group, with papers on self-guiding group support systems for creative problem solving tasks, and mapping the use of technology in organizations. A final section presents examples of how to use technology to promote creativity and innovation in settings from primary school classrooms to the BBC. Mesquita teaches in the School of Accountancy and Administration at the Polytechnic Institute of Porto, Portugal. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
