Enterprise Growth Strategy ─ Vision, Planning and Execution

Introducing the enterprise excellence model, Kumar (extension engineer, North Carolina State U.) explains approaches by which managers can increase company profits. They are enterprise vision, strategic planning and structure, growth strategy initiatives and elements, tools and implementation, people leadership, and the strategic execution. Among more detailed discussions are core competency, financial transformation initiatives, customer relationship management systems, the psychology of job satisfaction, and the balanced scorecard concept. Distributed in the US by Ashgate. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

Dr Dhirendra Kumar is Senior Extension Engineer at North Carolina State University in the USA. He has worked as an engineer, technical adviser and programme manager for Outboard Marine, John Deere, Pratt and Whitney, and Pitney Bowes. Since turning to academia, Dr Kumar has been a researcher, senior lecturer, and a visiting and adjunct professor, holding different posts at the Universities of Iowa, Nebraska, Hartford, Central Connecticut and New Haven. He has written books, instructional manuals, and many conference papers and is a member of a number of advisory boards and scholarship committees. In his current role he advises graduate students on industrial projects and leads projects in organizations external to his university. Dr Kumar is also developing and taping courses for distance learning on topics, such as Enterprise Growth Strategy, Resources Transformation, and Continuous Improvement.