Knowledge Discovery Practices and Emerging Applications of Data Mining ─ Trends and New Domains

This collection of fifteen articles on advanced data mining technologies provides an overview of current scholarship in this increasingly important field of information management. Divided into sections covering concepts, tools and techniques, research and learning and case studies, essays discuss such topics as detecting disguised data, temporal association in large databases, persistent strong rules, marketing and data mining and data mining and business intelligence integration. Five case studies explore real-world applications of cutting edge data mining and knowledge discovery technologies and techniques. Contributors include professors and graduate students in the fields of computer science and informatics from a variety of universities around the world. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)