Marketpsych: How To Manage Fear And Build Your Investor Identity

A financial professional's guide to the psychological side of investing

The 2008 financial crisis has changed the nature of the financial advisory business. Today, many advisors fail to acquire or retain business because they are unable to meet the emotional needs of their clients. This book trains them to understand and connect with the emotional psychology of their clients, which is the key to building healthy and lasting business relationships.

Authors Richard Peterson and Frank Murtha understand this situation, and have designed a guide that will help financial advisors learn about this important, yet mostly ignored, aspect of their work. Throughout the book, they make the theoretical practical by translating concepts into concrete tools and techniques designed specifically for financial advisors.

Contains informative worksheets and planning tools that affect all aspects of the financial advisor's practice

Examines how an advisor's role has evolved from a primarily transactional one to one that must provide support and guidance

Details the emotional aspects of running an advisory business, which is crucial for all financial advisors

Financial advisors as well as investors need to fine-tune their psychological skills in order to achieve success in today's markets. This book will show you how.

Richard L. Peterson works at the intersection of the mind and markets. He is cofounder of MarketPsych LLC, where he trains financial advisors, portfolio managers, traders, and executives in emotion management and intuitive decision skills. Peterson is also Managing Director at MarketPsy Capital L.L.C, a psychology-based asset-management firm. Additionally, he operates MarketPsychAdvisor.com, which offers investors real-time market psychological intelligence on individual stocks, ETFs, and markets. Peterson is the author of the Wiley title Inside the Investor's Brain, which was praised as "exceptionally well-written" and "outstanding" by Barron's. His financial psychology research has been published in leading academic journals and textbooks, and he is an Associate Editor of the journal of Behavioral Finance. Peterson lives in Los Angeles with his wife and two daughters.
Frank F. Murtha received his PhD in counseling psychology from the University at Buffalo in 2001. He went on to join the consulting firm RHR International LLP, where he developed senior executives in leadership and pioneered a specialty in the new field of behavioral finance. In 2003, Murtha cofounded MarketPsych LLC, where he has led hundreds of workshops and training sessions on applied investing psychology. Murtha's clients have included investment banks, financial services companies, and day trading firms, where he has coached financial advisors, analysts, and portfolio managers in reaching peak performance. Murtha lives in Now York City with his wife and son.