商品簡介
Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world - Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.
作者簡介
Kevin Goldman has written for the New York Times and been a reporter for the Philadelphia Inquirer Variety, Newsday/New York Newsday, and most recently the Wall Street Journal, where for more than three years he was the daily advertising columnist.
