滿額折
Big in Asia: 30 Strategies for Business Success, Revised And Updated
商品資訊
ISBN13：9780230000278
出版社：Palgrave Macmillan
作者：Charlotte Butler; Michael Backman
出版日：2007/01/23
裝訂：平裝
商品簡介
作者簡介
商品簡介
China, India and the rest of Asia is the world’s most exciting and dynamic business environments. It’s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.
作者簡介
MICHAEL BACKMAN is an author, business analyst and columnist who specializes in Asia and Asian corporate practice. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia. CHARLOTTE BUTLER heads the research team at the Euro-Asia Centre, INSEAD, Fontainebleau, France.
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