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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!
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The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why do Chinese firms internationalize, how do they do so, and what will be the impact of their internationalization on developed markets are the foci of this book.

作者簡介

ILAN ALON is Petters Professor of International Business and Director of the China Center at Rollins College, and Visiting Scholar at Harvard University. His recent published books on China include Chinese Culture, Organizational Behavior and International Business Management (Greenwood, 2003), Chinese Economic Transition and International Marketing Strategy (Greenwood, 2003), Business and Management Education in China: Transition, Pedagogy and Training (World Scientific, 2005), The Globalization of Chinese Enterprises (Palgrave-McMillan, 2008), and Biographical Dictionary of New Chinese Entrepreneurs and Business Leaders (Edward Elgar Publishing, 2009).

JULIAN CHANG is Executive Director of Asia Programs at Harvard Universitys JFK School of Governments Ash Institute. He taught East Asian Studies and helped build academic research and training organizations at Stanford. His publications include Economic Reform and Cross-Strait Relations: Taiwan and China in the WTO and Presidential Politics in Taiwan: The Administration of Chen Shui-bian. He is working on another edited volume about the Taiwan problem in northeast Asian security relations.

MARC FETSCHERIN
is an Assistant Professor at the Crummer Graduate School of Business and the International Business Department at Rollins College. He is also an Associate of the Rollins China Center as well as a Harvard Kennedy School Visiting Scholar. He holds a Ph.D. (University of Bern) and two Masters degrees (University of Lausanne (HEC) and the London School of Economics).

CHRISTOPH LATTEMANN is Junior Professor for Corporate Governance and E-Commerce at Potsdam University, Germany since 2002. He was research fellow at Stanford and Harvard University. Formerly he held senior positions in project management in the financial industry. He published several books and over 90 articles about Strategic Management, Information Management and Systems, and Corporate Governance.

JOHN R. MCINTYRE has been Director of the Georgia Tech Center for International Business Education and Research (CIBER), a national center of excellence and a full professor of international business management and international relations at the Georgia Institute of Technology. He is published in over 80 journals, reviews, and book chapters. He is author and co-editor of ten books, including Business and Management Education in China: Transition, Pedagogy and Training and Globalization of Chinese Enterprises.

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定價:100 5625
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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