商品簡介
From buttons and posters to toys and coasters, The Big Book of Self-Promotion is overflowing with fresh examples of how creative companies promote themselves. With more than 1,100 rarely-seen examples from more than 500 design firms, this book showcases the most ingenious self-promotion designs from some of the world's most creative minds.
Every company, whether a large corporation or a one-person shop, needs to promote itself to current and potential clients. The Big Book of Self-Promotion showcases the freshest, most inventive designs used to grab customers' attention. All examples are eye-catching and original, and communicate each design firm's unique personality.
In addition, The Big Book of Self-Promotion includes in-depth case studies, which provide a behind-the-scenes look at 12 successful promotional campaigns.
