商品簡介
'If leaders and managers are to learn anything from the years of crisis it is that they must develop future thinking skills. Based on Pero Micic rigorous research and many years of experience, The Five Futures Glasses provides essential, exciting and effective ideas, techniques and tools for learning about the future in the present. This book is much needed!'uJeff Gold, Professor of Organization Learning, Leeds Business School
'I hope that this book will be available in Chinese very soon, for the millions of Chinese readers, who can greatly benefit from Pero Micic unique and comprehensive way of managing the future.'uSK How, China Hair and Beauty Association
'You need an integrated framework to process, digest and act on information about the future. The Eltville Model is the first really effective framework to do this.'uRichard C.M. Wong, Chairman of Vistage, Malaysia & Singapore
Praise for German edition:
'The Eltville Model, with the five futures glasses, is the most comprehensive and integrated model of strategy development using the perspectives and tools of strategic foresight that I know.'uDr Peter Bishop, Associate Professor of Strategic Foresight, University of Houston
'The Eltville Model is the most effective strategy development tool that we have used so far at Continental.'uDr Hartmut Wiihter, Continental
'This valuable system with the five futures glasses made sure we achieved very good results within a very short time.'uDr Georg Oenbrink, Degussa Evonik
Many problems in management and in life result from people's differing views on the future. People subconsciously assume that everyone thinks and talks about the future in the same way as they do. They assume that everyone is wearing the same "futures glasses", which often causes misunderstanding, frustration and failure.
The five futures glasses described in this book make it easier to see and understand more of the future:
1. The blue futures glasses for assumptions about the probable future of your environment
2. The red futures glasses for possible surprises in your environment
3. The green futures glasses for opportunities to create a better future
4. The yellow futures glasses for your vision of a desired future
5. The violet futures glasses for your planned future and for your actions.
The five futures glasses and the resulting "Eltville Model" bridge the gap between everyday life and futures research. They have been developed through research in more than a thousand workshops and projects with non-profit organizations as well as with leading corporations around the world, such as BOSCH, Microsoft, BAYER, AstraZeneca, Roche, Ernst+Young, Ford, Vodafone, EADS and NestlT. This model provides you with a mental map for thinking and communicating about the future and with a comprehensive structure for your futures projects as well as your strategy. In addition, the Eltville Model helps you to apply the common foresight tools much more effectively.
作者簡介
Dr Pero Micic is a leading expert on future management and future markets and CEO of FutureManagementGroup AG, Eltvilie, Germany. Dr Pero Micic studied Business and Future Studies in Germany, Great Britain and the USA. He received his PhD from the Leeds Business School for his work on futures methodology. He is the author of five other books and numerous articles on future management and is a frequent speaker at events worldwide. Since 1991, Dr Pero Micic has been a consultant for many of the world's leading enterprises on issues of corporate foresight, future markets and practical implementation into strategic management. Dr Pero Micic is a founding member of the Association of Professional Futurists, president of the advisory board of the European Futurists Conference in Lucerne and president of the Conference on Trend and Future Management. His website is www.FutureManagementGroup.com.
