The International Film Business: A Market Guide Beyond Hollywood

The International Film Business considers the independent film sector as a business, and the specific skills and knowledge that it requires. It describes both the present state of the independent film industry and the significant technological developments that have begun to take place, and what changes these might effect.

The International Film Business:

describes the present organization of the entirety of the film industry as a business
discusses how digital technology is currently and how it potentially may change the structure of the industry in the future
gives information and advice on the different business skills that are necessary to navigate what is a very high-risk, pyrotechnical industry.
Taking an entrepreneurial perspective on what future opportunities will be available to prepared and informed business students and emerging practitioners, this text includes case studies that take students through the successes and failures of a variety of real film companies/projects and exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition.

Angus Finney is a course director and visiting lecturer on film and media businesses at Cass Business School, City University London and a Visiting Lecturer to The Judge Business School, Cambridge University, where he teaches 'The International Film Business' at MBA level. He teaches at MSc and MBA level, and works with the UK’s Regional Screen Agencies, the South African National Film and Video Foundation and the Abu Dhabi Film Commission as a trainer and consultant. He is Film London’s Project Manager for the Production Finance Market, an annual event, and has had practitioner experience as Managing Director of Renaissance Films, a production, finance and sales company that was expanded with investment from the City in 1999. He has worked as a media specialist and journalist, and his previous books include: Developing Feature Films in Europe: A Practical Guide (1996), The State of European Cinema (1996) and The Egos Have Landed: The Rise and Fall of Palace Pictures (1996).

Introduction Part 1: The Film Value Chain 1. Global Film: A Changing World 2. The Film Value Chain 3. Film Development 4. Green Lighting Films 5. Sales and Markets 6. Film Finance Part 2: Users and the Changing Digital Market 7.Co-production and Changing European Audiences 8. Exhibition and the Changing Cinema Experience 9. Users, Consumers and Market Research 10. Traditional Film Marketing 11. Digital Production 12. Digital Distribution 13. Film Marketing Through the Internet Part 3: Business and Management Strategies 14. Business Strategy 15. Entrepreneurs and Investers in the Film Industry 16. The Challenge of Creative Management 17. Project Management 18. Business Models 2.0 19. Case Study Interview: Simon Franks, Redbus Group 20. Conclusion: The New Looking Glass-A Changing Wonderland. Glossary. Bibliography and Further Reading