Barbara Assadi is a principal at BayCreative LLC, a San Francisco-based marketing and advertising agency that develops custom publishing, marketing, and advertising collateral and services for a wide range of companies. Prior to cofounding that company, she was creative programs manager at Oracle Corporation, where she managed the creation, design, and production of the company's annual report and product marketing collateral. She previously held similar positions at Quark and Pacific Life Insurance, and also served as manager of Macworld's online and syndicated content. She was an early pioneer in desktop publishing technology, especially as applied to corporate communications, and evaluated publishing tools for the trade weekly InfoWorld from 1988 to 1996. Assadi has cowritten eight other books on QuarkXPress and has edited others on similar topics.
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