商品簡介
Puffer (international business, Northeastern University) pairs business articles with fiction pieces to shed light on the cross-cultural experiences, values and ethics, and group dynamics of conducting business in an international context. Articles provide practical guidelines and concrete examples, while the stories, by international authors including Paul Theroux and Gabriel Garcia Marquez, can serve a purpose similar to traditional business case studies. There is no subject index. Annotation c2004 Book News, Inc., Portland, OR (booknews.com)