Street-smart Advertising: How to Win the Battle of the Buzz

Walking through the advertising process from concept to execution, Berman (advertising, Florida International University) looks at the elements and principles of design, with an emphasis on the creative process. Readers are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way. Tips from conceptual thinkers at some of the most imaginative agencies in the world are included, along with b&w examples, exercises, projects, and a glossary. While written for advertising students and professors, the book may also interest professionals who enjoy reading about campaigns that created a global buzz. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)

Margo Berman is professor of advertising at Florida International University. She specializes in creative courses like Creative Strategies, Creative Concepts, and Trends in Graphics and Design. Please visit her website at http://www.unlocktheblock.com/ for more information.