商品簡介
Cost cutting is an issue for managers and executives at every level in all companies, whether large or small, public or private sector.
Cut Costs Not Corners provides a coherent and structured approach to cost cutting as a permanent activity, combined with guidance on the practical steps to take and powerful international case studies. It covers strategic and tactical cost-cutting options such as
Cut Costs Corners will help you realize how costs are incurred, which costs are good, which we should have more of and which are rather less desirable and should be discouraged or even eliminated.
作者簡介
Colin Barrow, MBA, was until recently Head of the Enterprise Group at Cranfield School of Management, UK, where he taught entreprenrship on the MBA and other programmes. Before joining Cranfield he held senior staff and line positions and has had first-hand experience of introducing successful cost-reduction programmes in good times and bad. He is also a visiting professor at business schools in the United States, Asia, France, Ireland and Austria. His previous books include The Thirty-Day MBA, The Business Plan Workbook, Financial Management for the Small Business, The Successful Entrepreneur's Guidebook and, as part of the new Business Enterprises series, Starting a Business From Home (all published by Kogan Page).
