商品簡介
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the United Kingdom. Social network advertising spending is expected to increase to a staggering US $4.3 billion in a bid to attract today's media-savvy consumer.
The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers.
Following the success of their first book, Understanding Digital Marketing, Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from some of the best in the business.
作者簡介
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is now a founding partner of Mediaventura.com.
Calvin Jones is a freelance writer who is already widely recognized as an authoritative and knowledgeable commentator in the emerging world of digital marketing. They are both the authors of the best-selling Understanding Digital Marketing (also published by Kogan Page).
