商品簡介
The 13th edition of this compilation of advice for senior managers in growing companies offers 44 short chapters plus numerous charts, tables, bullet points, cases, and scenarios. The book's contributors, successful entrepreneurs and professional advisers from organizations such as CIMA and the Institute of Directors, outline ideas and solutions for maximizing growth, exploiting and protecting ideas and inventions, and controlling risk. Major themes include planning for growth, gaining market share, cash flow and working capital, international expansion, and growth capital. Some specific areas examined include acquisitions, funding a business through the recession, competing and collaborating with China and India, commercial fraud and business identity theft, and web marketing. The book includes color full-page ads for various business services between each chapter. Jolly is a business writer and editor. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on a number of Kogan Page titles, including The Handbook of European Intellectual Property Management; Clean Technology, Clean Profits; and The Innovation Handbook.
