商品簡介
This book enables the reader to:
* understand the application of information technology to the management of travel and tourism services, firms and organizations;.
* describe and apply the technology (hardware and software) used in the electronic marketing of tourism services.
* understand the process of electronic marketing of tourism services, and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer.
* produce a marketing or management plan for a travel and tourism industry firm that incorporates information communication technology applications.
Written in a user-friendly style, and with an excellent learning structure, each chapter includes learning objectives, international case studies and discussion questions. Additional teaching and learning material for both students and lecturers will be continually updated on the books' website, including PowerPoint slides for lectures and links to useful websites.
* Shows the application of information technology to the management of travel and tourism services.
* Describes and applies the technology (hardware and software) used in the electronic marketing of tourism services.
* Explains the process of electronic marketing of tourism services and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer.
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