商品簡介
Consultant Lipsey charts the course of what used to be an equipment-based industry that has grown to include apparel, footwear and "lifestyle" products that are amongst the most recognizable in the global marketplace. He examines the historical, cultural and technological trends of the industry, its size and impact on vendors, channels of distribution, sports medicine and product liability, various aspects of marketing, advertising and market research, sales trends and profitability, and the new rigors of e-commerce and the interplay between brick-and-mortar retailers and those hunkered down on the Internet. An appendix includes an extensive list of leading vendors, retailers, media and trade associations. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Former marketing research director Richard A. Lipsey is president of SBRnet, and also adjunct professor at Sacred Heart University.
