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Unleashing the Ideavirus ─ Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You
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商品簡介
Shows how to spark a customer-to-customer dialogue that spreads like a virus, costs companies next to nothing, and dispenses of traditional marketing methods. Reprint. 100,000 first printing.
作者簡介
Seth Godin is the author of numerous books, including the national bestsellerPermission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. Godin served as Vice President of Direct Marketing for Yahoo! until early 2000, when he left to devote time to writing and speaking.
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