商品簡介
Haig, a writer and journalist who has written other books on brands, profiles 100 of the most successful international companies and their formulas. He illustrates examples of the broad nature of branding and success in terms of innovation, people, responsibility, emotion, design, distribution, and other brands. The volume focuses on the financial successes, longevity, technological advancements, and workplace revolutions of companies like Adidas, Sony, Xerox, American Express, Toyota, Colgate, Gillette, MTV, Harry Potter, Disney, Nokia, Cosmopolitan, Subway, Starbucks, Wal-Mart, Evian, Rolex, Oprah Winfrey, Ben & Jerry's, Yamaha, Apple, IKEA, Vespa, Coca-Cola, Absolut Vodka, Avon, Amazon, Google, Facebook, Intel, and Petrobras. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Matt Haig is a writer and journalist. He is the author of Brand Royalty and Mobile Marketing, both published by Kogan Page, as well as a novel, The Labrador Pact.
