商品簡介
The concept of "reliability" in the corporate world has been adjusted to refer to a company's ability to rebound from sudden economic shifts and unforeseen public relations concerns. Roe (California State U., East Bay) and Schulman (Mills College) discusses the managerial responsibilities for ensuring corporate reliability, and how critical services and products can be delivered consistently in a business atmosphere full of stress, crises and extreme peaks in demand. Written for students and policymakers in the fields of business administration and public affairs, this book uses the California electricity crisis of 2001 as a central case study to demonstrate how reliability is a dynamic force in modern economic policy. Annotation c2008 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Emery Roe lectures in the Public Affairs and Administration Program at California State University, East Bay. Paul R. Schulman is Professor of Government at Mills College in Oakland, CA.
