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Behrens, an expert and lecturer on cross-cultural management, maintains that American companies and managers have not tapped into Latin American values of teamwork, innovation and creativity since current survey instruments do not "capture cultural traits in a multicultural workforce." The author advises managers and human resource experts to look to art, literature and culture to identify these differences and uses examples from Argentina, Brazil and other Latin American countries to reinforce his recommended assessment methods. A final section measures the impact of culture on management in terms of leadership, communication, perceptions and incentives. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
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Alfredo Behrens lectures on Cross-Cultural Management in the International Executive MBA programme of the Fundacao Instituto de Administracao, Sao Paulo, Brazil.. He has worked in or with the private and public sector in the Americas, East and Western Europe and Southern Africa. He was awarded the McNamara Fellowship by the World Bank, the Hewlett fellowship by Princeton University, The Boa Vista Bank award, and the Jean Monet Fellowship by the European University, Fiesole, Italy.
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