Investing in a Sustainable World: Why Green Is the New Color of Money on Wall Street

Kiernan, head of a sustainability research firm, has written this guide for investors who want to explore “green” markets but lack the practical experience needed to determine which technologies will become successful. The author explains how most experts have been reluctant to recommend sustainable investments due to radical changes in these trends, and he outlines a strategy that will remove the middleman and allow readers to make decisions that will yield substantial dividends. By analyzing the natural forces (climate change, pollution, population growths and human rights) that affect the green industry, this book provides an investment “roadmap” that follows the lead of successful money managers, consultants and research firms. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)

Matthew J. Kiernan, Ph.D. (Ontario, Canada) is Founder and Chief Executive of Innovest Strategic Value Advisors, Inc., the #1 ranked sustainability investment research firm in the world, with offices in New York, Tokyo, London, Paris, Sydney, San Francisco, and Toronto. He previously served as Director of the World Business Council for Sustainable Development. In 2008, Dr. Kiernan spoke for the second time at the prestigious World Economic Forum in Davos, Switzerland.