An Insider's Guide to Building a Successful Consulting Practice

Katcher, an industrial/organizational psychologist who runs a management consulting firm, and Snyder, a freelance business writer, offer a guide for independent consultants and those wishing to enter the field to aspects of consulting, including the economic realities; choosing a business model; finding a niche; establishing credibility; developing and implementing a marketing plan; marketing through writing, speaking, and networking; writing business proposals; selling services; delivering results and making sure recommendations are implemented; avoiding problems with motivation, loneliness, and money; and conducting research. Advice drawn from a survey of 200 consultants is interspersed throughout. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

BRUCE L. KATCHER, PH.D., (Sharon, MA) is founder and president of The Discovery Consulting Group. His client list covers a broad range, from Fortune 500 names such as Revlon, Johnson & Johnson, Alcoa, and Merck to successful smaller companies. He is the author of the award-winning book 30 Reasons Employees Hate Their Managers (978-0-8144-0915-2).